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Publisher — Princeton University Press
Date Published — March 01, 2019
ISBN — 9780691181813

The Power of Cute

Simon May

View in Webstore
Publisher — Princeton University Press
Date Published — March 01, 2019
ISBN — 9780691181813

An exploration of cuteness and its immense hold on us, from emojis and fluffy puppies to its more uncanny, subversive expressions

Cuteness has taken the planet by storm. Global sensations Hello Kitty and Pokémon, the works of artists Takashi Murakami and Jeff Koons, Heidi the cross-eyed opossum and E.T.—all reflect its gathering power. But what does “cute” mean, as a sensibility and style? Why is it so pervasive? Is it all infantile fluff, or is there something more uncanny and even menacing going on—in a lighthearted way? In The Power of Cute, Simon May provides nuanced and surprising answers.

Simon May is visiting professor of philosophy at King’s College London. His books include Love: A HistoryLove: A New Understanding of an Ancient Emotion, a collection of his own aphorisms entitled Thinking Aloud, and Nietzsche’s Ethics and His War on “Morality. His work has been translated into ten languages.